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An interactive musical journey where you get to choose how Ludacris spends his day buying Black-owned

Black-owned Friday is an initiative from Google and the U.S. Black Chambers Inc. that transforms the busiest shopping time of the year into a day to purposefully support Black-owned businesses in our community. The campaign has turned Black Friday into one of three calendar moments when searches for these businesses spike—but we wanted to get shoppers’ support to continue throughout the year. So we made Black-owned Friday bigger than just one day.

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