THE DOVE BEAUTY BAR WAS INVENTED IN 1957
Millions of women use it on their bodies without knowing it was originally designed for the face. Made with 25% moisturizing cream, it’s formulated to nourish skin, unlike most soaps that strip away essential oils.

AFTER
THE PARTY
To show how the Dove Beauty Bar is perfect for removing makeup, we used the bar as a canvas for stories from the day before, covering it in makeup, glitter, feathers, and confetti.

GET
UNREADY
Across the globe, we launched a series of OOH and posters throughout the calendar year, reaching 1.3B people. We showed that the Dove Beauty Bar is more than just soap — it’s a companion to life’s most memorable moments.